When you have access to the best eLearning platforms, you may be tempted to only look at it from your perspective as the instructor. Yet when you can create a course from your students’ perspective that will meet your students’ needs, you create a course that is much more marketable. The majority of all courses are constructed using the instructor perspective, forgetting that the instructor will be there regardless of how many students show up. As you try to make your particular course more competitive, take the time to look at it from a different viewpoint.
Understand the Precise Students You Want to Target
In Writer’s Digest, one of the expert articles recommended that writers specifically target one precise person for their books. Instead of trying to appeal to an entire demographic or a large generic set, the writers should focus on a single individual. Focus on an individual who has a personality, a life, a history, and goals. Obviously, this requires a certain amount of imagination, but the benefit of such a precise focus is that you can then evaluate whether each component of the best e-learning platform and course that you choose will meet the needs of one target student.
Understanding your target audience is at the heart of providing a product that they want. But even in a narrowly defined niche, you will find so many differences in between different customers that you will never be able to please everyone. What you can do is try to please one specific person. When you please that one person, it’s likely that you will be pleasing others. It also creates a particular uniformity in your overall course, making it flow and making it more coherent.
Creating a precise student to target requires a general understanding of the demographic to begin. Look at who the average person is to begin with. Then start to fill in the details. You can use your imagination if you want or choose the most average likely probability. In fact, the Writer’s Digest article actually recommended naming this individual so that it feels more personal. As you add different elements to the course, ask yourself whether this person would like what you’ve added or benefit from it.
Ask Whether Each Point Actually Serves a Purpose
One of the common elements in the best e-learning platforms is that they tend to be more streamlined. They don’t provide too much; they provide exactly what you need, perhaps a little bit more value, and then they let you do your work. Make sure that your course mimics these e-learning platforms in this regard.
Now, you don’t want to clog up your course with a lot of meaningless points. This is a common element in the worst eLearning platforms, you must avoid this. Visit bestelearningplatforms.com to find the best eLearning platforms and ask yourself whether each element in the course actually conveys a purpose or accomplishes a goal that will benefit your target student. Sometimes instructors want to share the depth of their expertise, or they want to include random bits of information that they think are interesting. You can include random bits of trivia and interesting information in a separate portion of the course under “Trivia,” but don’t let it slow down the actual course work. Keep your course lean and mean. Your student’s time is valuable, and she can’t waste it on a lot of information that you think is interesting but she finds it irrelevant.
The added benefit to providing a course that only has a streamlined version with every point having a purpose is that you increase the perceived value of the course. It’s obvious that you have it filled up with filler or meaningless facts. Every page of the course itself is filled with value for the reader, and that drastically increases its value for your student.
In your pursuit of leanness though, don’t forget to be thorough. Some points may be more difficult and require significantly more explanation and examples than others. It’s all right to spend more time on these. If you don’t want to bog the course down too much, you can always include additional resource packets for some of the more challenging sections. In this way, a student who has mastered the content can move on and read about other material while a student to a struggling can go to those resources and get the information she needs.
Organize It Chronologically or on Priority
No matter what their age, students don’t have a lot of time. They need to be able to find the information that they need, and quickly. While some instructors choose to just throw all the content in the course into the folder without any organization, students don’t appreciate that. In fact, they might not even try to fight through that information. Take the time to organize all of the information based either on the necessary chronological order or on the priority the student will place on the material.
Take this one step further and number of all of the documents and course components by the order that they should appear. In many of the online learning platforms, you have to create folders and find different ways to organize it. Often times, the alphabetical or numerical order is the preferred form of organization. To make sure that you are documents appear in the order that the students will need them, start each document with a number. 01 should the first document and then count up for subsequent sections.
Go the Extra Mile with Exercises and Resources
Despite the fact that you should always respect your students’ time; look for ways to go the extra mile. Providing additional resources and exercises can go a long way in convincing your students that you are courses are worth the extra money.
Often it works to include these exercises and resources as bonus materials. Put together additional information packets and secrets that students can use to further fine-tune her knowledge. These extra bonuses won’t cost you much to put together, but from your student’s perspective, it seems like a lot. The extra mile indicates that you are invested in your student success just as much as you are in your own business.
Earn the Students’ Trust and Respect by Verifying Information
Most of the time, your students are going to trust that the information you give them is accurate. A few may actually check up on your work, and it may be helpful to imagine that your target student is a total cynic who always Google your information and double-checks the facts you give her. Regardless, make sure that all of the information you use is accurate or at least as accurate as you can tell. You can demonstrate this by including references to the resources that you used to create your arguments and opinions. Never make up resources, or claim facts that you don’t know are true. Once you lose your students’ trust, it’s very hard to win that back. And it’s unlikely that those students will ever want to use any of your courses or information products again.